vitamin d
New USDA Nutrition Guidelines Recommend Supplements for Pregnant Women
New guidelines released by the United States Department of Agriculture (USDA) underscore the need for expanding access to nutritional supplements, as more Americans look for ways to promote their health during the COVID-19 health crisis. Specifically, USDA’s guidelines recommend folic acid supplements for pregnant women and women who could become pregnant in order to prevent birth defects. “This ...
Vitamin D Linked to Low Virus Death Rate, Study Finds
A new study has found an association between low average levels of vitamin D and high numbers of COVID-19 cases and mortality rates across 20 European countries. The research, led by Dr. Lee Smith of Anglia Ruskin University (ARU, U.K.) and Petre Cristian Ilie, lead urologist of Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust, ...
New Bill Prohibits the Sale of Popular Nutritional Supplements in New York
The Natural Products Association (NPA) is calling for the New York state legislature to reject a proposal that would prohibit the sale of popular nutritional supplements like protein powder. NPA has led successful efforts to block similar proposals in Massachusetts and Illinois. “Prohibition of popular consumer products almost never works. Prohibiting the sale of products ...
Impact of Coronavirus on the Natural Products Industry
The new strain of coronavirus grabbing headlines and generating health concerns around the world was given an official name by the World Health Organization (WHO) on Feb. 11, 2020: COVID-19. Back in December 2019, the virus was first reported in Wuhan, China, and was traced to a novel strain. The COVID-19 virus, in some instances, can cause ...
Optimizing Musculoskeletal Health
Supplements in the bone, muscle and joint category have comprised an essential sector of the industry for years, and manufacturers are continuing to innovate these products. The Proclaimers sang that they “would walk 500 miles” (followed by 500 more). But it raises the question: did they suffer from any type of joint pain? We may ...
Organic & Natural Health’s Push on Vitamin D for Healthy Pregnancy Makes Label Debut
The work Organic & Natural Health Association put into action along with research partner, GrassrootsHealth around the promotion of vitamin D for healthy pregnancies is making its debut on vitamin D product labels with Naomi Whittel’s company, Simply GOODFATS (Gainesville, FL), being the first to market a new structure/function claim on its vitamin D3 product. In 2018, Organic & Natural Health submitted ...
Dosing and Delivery in the Cognitive Health Category
With a broad range of ages using them, cognitive health supplements are made versatile to stay relevant with consumers. “I think we’ll continue to see delivery methods increasingly match customer needs,” said Cheryl Myers, chief of scientific affairs and education at Wisconsin-based EuroPharma, Inc. “For example, there are many older individuals (and some not-so-old individuals) ...
New Fish Oil, Vitamin D Studies Focus In On Who Benefits
Big studies on fish oil and vitamin D offer suggestions on who does and does not benefit from these popular nutrients. Results were revealed Saturday (Nov. 10) at an American Heart Association conference in Chicago and published by the New England Journal of Medicine in a study titled “The Vitamin D and Omega-3 Trial (VITAL).” ...
Organic & Natural Submits Petition to FDA for Vitamin D, Preterm Birth Health Claim
Organic & Natural Health Association submitted a petition to the FDA (Food and Drug Administration), requesting that the agency permit dietary supplements containing vitamin D to make a health claim concerning the association between vitamin D and a decreased risk of preterm births. The nutrition trade organization has asked the FDA to acknowledge numerous studies ...
NOW Partners with GrassrootsHealth to Fund Prenatal Vitamin D Project
Illinois-based NOW, a family-owned manufacturer of dietary supplements, has provided more than $100,000 in funding and vitamin D supplements to support Protect Our Children NOW!, a two-year grassroots prenatal Vitamin D project to improve birth outcomes and combat increased health care costs associated with vitamin D deficiency in utero. The pilot program, spearheaded by GrassrootsHealth, an ...
Don't Miss Out!
Industry Professionals
Stay Informed!
Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Vitamin Retailer magazine and digital newsletter.
Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.
Subscribe To Our Newsletter
Stay Informed! Breaking news, industry trends featured topics, and more.
Subscribe to our newsletter today!


