vitafusion
Church & Dwight Sells Supplement Brands to Piping Rock Health Products
After a strategic review of its vitamins, minerals and supplements (VMS) business, Church & Dwight (Ewing, NJ) announced a definitive agreement to sell VitaFusion and L’il Critters to Piping Rock Health Products (Bohemia, NY). The agreement includes the brands, relevant trademarks and licenses, and the manufacturing and distribution facilities in Vancouver, WA and Ridgefield, WA. ...
NARB Recommends Church & Dwight Discontinue “Clinically Proven Absorption” Claim for Vitafusion Gummy Vitamins
A panel of the National Advertising Review Board (NARB), a division of BBB National Programs, has recommended that Church & Dwight Co., Inc. (Ewing, NJ) discontinue the claim “Clinically Proven Absorption” for its Vitafusion gummy line of dietary supplements. The advertising at issue had been challenged by competitor Pharmavite LLC (West Hills, CA) before the ...
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