Vitacost.com
Kroger to Purchase Vitacost.com for $280 Million
The Kroger Co. (Cincinnati, OH) announced it would purchase Vitacost.com (Boca Raton, FL) for $280 million, according to a Kroger news report. Vitacost.com brings to Kroger its strong position as one of the largest eCommerce companies in the nutrition and healthy living market, a team with extensive eCommerce experience, and a substantial platform that includes ...
Florida Attorney Wins Supplement Patent Infringement Case
On behalf of Vitacost.com Inc., Patent attorney William R. Trueba, Jr. (Miami, FL) won a motion obtaining a ruling that invalidated all asserted claims of two nutritional supplement patents by so-called “patent trolls.” “This ruling sends a clear message that defending against meritless patent infringement claims may be the better approach over settling,” said Trueba. “This is a major ...
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