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The Vitamin Shoppe Acquired by 2 Private Equity Firms

The Vitamin Shoppe Acquired by 2 Private Equity Firms

by Eric Munson | April 21, 2025

On April 16, private equity firms Kingswood Capital Management and Performance Investment Partners (PIP) entered a definitive agreement to acquire The Vitamin Shoppe (Secaucus, NJ) from Franchise Group Inc. (FRG). On Nov. 3, 2024, FRG filed for Chapter 11 bankruptcy and began a restructuring of its holding operations including the liquidation of American Freight. However, ...

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