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Unreasonable Hospitality


An Independent Retailer’s Guide to Unreasonable Hospitality

by Ryan Sensenbrenner | September 2, 2025

How often do we find ourselves thinking, “Service just isn’t what it used to be,” as we go about our daily lives? As technology has advanced, the hospitality industry has made certain concessions. Human-to-human personalization has increasingly been replaced by personalization through technology. Yet the Oracle of Omaha, Warren Buffett, is often quoted as saying, ...

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