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GuruNanda to Appeal NAD Decision on Teeth Whitening Claims

GuruNanda to Appeal NAD Decision on Teeth Whitening Claims

by Eric Munson | December 16, 2024

  On Dec. 9, the BBB National Programs’ National Advertising Division (NAD) recommended California-based GuruNanda discontinue its “natural teeth whitening” and “dazzle from first application” claims for its oil pulling and teeth whitening products. The challenge was filed by The Procter & Gamble Company. GuruNanda will appeal the NAD decision on the “natural teeth whitening ...

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