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The Vitamin Shoppe Unveils 2025 Health & Wellness Trend Report

by Eric Munson | June 9, 2025

On June 9, The Vitamin Shoppe (Secaucus, NJ) unveiled its Health & Wellness Report 2025, an in-depth, data-driven look at the evolving priorities, preferences and behaviors shaping the wellness industry. Now in its fourth year, the report combines proprietary sales and search insights from more than 600 retail locations, The Vitamin Shoppe website, industry-wide data ...

Nutrition for Children: Definitely Not “Kids’ Stuff”

by James Gormley | September 1, 2024

Parents today are very sophisticated with regard to quality, taste and efficacy for dietary supplements geared to children. The market for children’s health has been faring much better than the adult market if we are to compare a 20 percent boost in kids’ health vs. growth of only about 8 percent for adult health, according ...

The Liquid Gain

by Rajiv Leventhal | October 1, 2010

With difficulty swallowing tablets common, retailers are quickly finding out that liquid supplements are becoming the preferred choice for many.Manufacturers are well aware that making things easier for consumers will help make things easier for themselves. When it comes to supplements, the number and size of pills and tablets that need to be consumed often ...

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