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SweetLeaf Launches Rebrand Highlighting Prebiotic Fiber Advantage

by Eric Munson | March 23, 2026

On March 4, during Natural Products Expo West, natural sweetener pioneer Wisdom Natural Brands (Gilbert, AZ) announced a rebrand of its SweetLeaf stevia packaging that focuses on the brand’s 100 percent plant-based attributes and modern category leadership. The rebrand features a unique pistachio green color palette, subtle leaf iconography and new front-of-pack callouts that notably ...

Sugar Alternatives

It’s no secret that Americans consume too much sugar. In fact, by 2010 Americans consumed 66 pounds of refined sugar per person.Add to that the consumption of 64.5 pounds of corn-derived sweeteners and 1. 5 pounds of honey and edible syrups; the total annual sweetener consumption per person is 132 pounds (excluding artificial sweeteners and ...

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