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Dr. Bronner’s Releases 2025 All One! Report

by Eric Munson | September 8, 2025

Dr. Bronner’s (Vista, CA) published its annual All One! Report for 2025. The brand’s social responsibility and environmental impact report summarizes the company’s philanthropic giving, activism, operations data and other important developments in 2024. The report contains various essays by Dr. Bronner’s employees that explore the purpose-driven efforts undertaken in 2024 including: Creation of a ...

Dr. Bronner’s Transfers Ownership of Chocolate Line

by Eric Munson | June 9, 2025

On June 4, Dr. Bronner’s (Vista, CA) transferred ownership of its Magic All-One Chocolate line to Magic Chocolate Inc. Effective May 2025, the chocolate will now be known as “Magic Chocolate” and Dr. Bronner’s company name will no longer appear on the packaging. Founded by Swiss chocolatier Maestrani Schokoladen and Theo Chocolate Co-founder Joe Whinney, ...

Dr. Bronner’s Updates Product Labels for Magic Soap

by Eric Munson | March 24, 2025

On March 11, Dr. Bronner’s (Vista, CA) updated the product labels for its 18-in-1 Pure-Castile Magic Soap and All-One Pure-Castile Magic Bar Soap. The updated labels improve legibility, provide product usage guidelines, descriptive icons and new text about the company’s commitments. Founder Emanuel Bronner first referred to his soaps as “Magic Soaps” following an article ...

Bronner Haus & Dr. Bronner’s Museum Opens in Laupheim, Germany

by Eric Munson | May 20, 2024

The Bronner Haus in Laupheim, Germany is the ancestral home of the Bronner family where the family business of soapmaking began in 1858. When Michael Bronner, president of Dr. Bronner’s (Vista, CA), was in Laupheim for a speaking event, he had a chance encounter with the owner of the home. She was moved by the ...

[Video] Vitamin Retailer Interviews Lisa Bronner, Customer Advocate & Educator, Dr. Bronner’s

by Angela Sabarese | June 12, 2023

   Lisa Bronner, Customer Advocate & Educator, Dr. Bronner’s, met with Vitamin Retailer to discuss the company’s 75th anniversary, latest packaging innovations, activist and social equity initiatives and more.

Dr. Bronner’s Celebrates 75 Years in Business and 165 Years of Family Soap Making

by Angela Sabarese | February 6, 2023

Dr. Bronner’s (Vista, CA) is celebrating 75 years in business this year. 2023 also marks 165 years since the Bronner family began making soap in Laupheim, Germany in 1858. Dr. Bronner’s, as a company, was founded in 1948 by Emanuel Bronner (February 1, 1908-March 7, 1997). Since its start the company has modeled mission-driven business ...

Dr. Bronner’s Calls on Senate to Pass $555 Billion in Climate Investments for Clean Energy

by Angela Sabarese | May 23, 2022

David and Michael Bronner, CEO and president of Dr. Bronner’s (Vista, CA) issued the following statement on May 10 in support of transformational clean energy policy: “Like so many other businesses, Dr. Bronner’s bottom line is being affected by high energy costs. Our customers are too. Accelerating the transition to affordable clean energy will allow ...

Dr. Bronner’s Launches Campaign in Support of Psychedelic-Assisted Therapy

by Nicholas Saraceno | September 9, 2020

California-based Dr. Bronner’s, family-owned maker of a natural brand of soap in North America, has launched its Heal Soul campaign to support public education efforts, advocacy organizations, and political campaigns around the country working to mainstream psychedelic-assisted therapy and medicines to treat depression, PTSD, addiction and end-of-life anxiety. The company has donated over $3 million ...

Dr. Bronner’s Now Sources 100 Percent of Organic Hemp Seed Oil in its Soap

by Nicholas Saraceno | June 15, 2020

California-based Dr. Bronner’s now sources its entire supply, approximately 30 metric tons annually, of USDA (U.S. Department of Agriculture) Organic hemp seed oil used in its soap and other body care products, from U.S. farmers. This achievement marks the cumulative success of more than two decades of committed advocacy by the company to legalize hemp farming ...

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