SENPA
The New You Miracle Band Launches Initiative to Support Independent Retailers
Florida-based The New You Miracle Band (TNYMB), a brand of New You Naturals LLC, announced a new initiative to recognize and support independent natural retailers. In what is believed to be a first-of-its-kind initiative, TNYMB launched a Retailer Appreciation Giveaway across three major industry events—the 2026 MAHO Expo, the 2026 SOHO Expo and the 2027 ...
HHS, FDA Phasing Out Petroleum-based Synthetic Food Dyes, Industry Responds
On April 22, the U.S. Food and Drug Administration (FDA) and Department of Health and Human Services (HHS) announced a plan to phase out all petroleum-based synthetic dyes from the nation’s food supply as part of the Make America Healthy Again (MAHA) movement. FDA is taking numerous actions including establishing a national standard and timeline ...
A Spark Everlasting: Celebrating an Industry Champion, Renee Southard
“To grow older doesn’t mean to grow old,” Renee Southard once told me with a knowing smile. That philosophy, rooted in her boundless energy and passion for life, guided everything she did—as a mother, a friend, a SENPA leader, and the owner of Organic Marketplace in Gastonia, NC. Renee was a force of nature, blending ...
In Memoriam: Renee Southard, Owner of Organic Marketplace and Former SENPA President
Renee Carpenter Southard, owner of Organic Marketplace in Gastonia, NC, and former president of SENPA, died on Jan. 17, at age 68. “It is with broken hearts and deep sorrow that we announce the passing of the heart of Organic Marketplace Renee Carpenter Southard. We are understandably reeling as a family at our sudden loss ...
Letter Writing, Jammed Fax Machines, Coffins: SENPA Webinar Recalls the Creation of DSHEA
On Aug. 20, SENPA and Natural Products Marketer hosted a webinar titled “United for Change: The Impact and the Future of the Natural Products Industry.” The webinar, where longtime industry leaders recalled the extreme measures taken for the passage of the Dietary Supplement Health and Education Act (DSHEA), celebrated the 30th anniversary of the bill. ...
An Open Invitation to Join SENPA
Open invitation… To what you may ask? SENPA. What is SENPA and why would we want to be part of it? SENPA is a non-profit organization focused on the independent retailer for the last 60-plus years. This group focuses on how to help the “small guys” remain relevant and competitive. How do they do that ...
SENPA to Hold Webinar for 30th Anniversary of DSHEA
SENPA announced an upcoming webinar titled “United for Change: The Impact of DSHEA and the Future of the Natural Products Industry.” The event will be held at 2 p.m. EDT on Tuesday, Aug. 20. It will feature a panel of industry leaders who will discuss the significant impact of the Dietary Supplement Health and Education ...
Transforming Marketing Failures Into Success
Marketing can often feel like a game of trial and error. I’ve been there—investing time and money into what seemed like the perfect marketing tactic, only to watch it fall flat. Years ago, as I was cutting my teeth in this field, I felt frustrated by a lot of the services I paid for, ad ...
Natural Products Industry Mourns Loss of Sally J. Byrd, ND
On July 18, 2024, Sally J. Byrd, ND, ACC, MCC died at age 66 in Flagler Beach, FL. In addition to her work as a naturopathic doctor, Byrd was the owner of Earthwave Travel in Flagler Beach. She spent many years traveling domestically and internationally throughout her career. On her website, she described her focus ...
Getting the Most From Attending Trade Shows
Speaking from the perspective of a retailer on trade shows I hope will not only encourage my fellow retailers to be re-invigorated but also gain insight on why the gathering of your peers is imperative to growing, maintaining and excelling in your markets. Many of us go back to when “the show” was something we ...
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