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Women Now Outnumber Men Globally in Seeking Higher Protein Intake

by Eric Munson | September 29, 2025

According to a new report from Euromonitor International, women now account for 51 percent of global consumers seeking to boost their protein intake. Protein continues to expand beyond traditional sports and fitness nutrition, and experts attribute the shift to “a growing awareness of protein’s role in well-being and immunity.” Women are among several consumer groups ...

PLT Releases Consumer Research on Mood for Sports and Active Nutrition

by Eric Munson | July 29, 2025

Ingredient distributor PLT Health Solutions (Morristown, NJ) released new consumer research titled Feeling Active about how cognitive states—or mood—can affect sports and active nutrition. In 2024, PLT engaged with a third-party consumer research firm to conduct a study on consumer attitudes toward mood and active nutrition. The study featured 546 participants from the United States, ...

Vitaquest Releases Top 2026 Dietary Supplement Trends Report

by Eric Munson | July 14, 2025

Contract supplement manufacturer Vitaquest International (West Caldwell, NJ) released its Top 2026 Dietary Supplement Trends Report. The report shows plant-based proteins and nootropics will be among the fastest growing trends in 2026. Other key growth areas include sports nutrition, gut health, longevity, women’s health and hydration. In addition to the specific supplement trends, there will ...

The Vitamin Shoppe Unveils 2025 Health & Wellness Trend Report

by Eric Munson | June 9, 2025

On June 9, The Vitamin Shoppe (Secaucus, NJ) unveiled its Health & Wellness Report 2025, an in-depth, data-driven look at the evolving priorities, preferences and behaviors shaping the wellness industry. Now in its fourth year, the report combines proprietary sales and search insights from more than 600 retail locations, The Vitamin Shoppe website, industry-wide data ...

CRN and NPA Respond to “Misleading” Protein Powder Report

by Eric Munson | January 13, 2025

A report from the Clean Label Project (CLP) claims protein powders contain high levels of heavy metal contamination, particularly lead and cadmium. In the report, CLP says it tested 160 products from 70 top-selling brands, finding 47 percent of the products exceeded California Proposition 65 (Prop 65) safety thresholds for toxic metals. The report states ...

New Report Shows Most Googled Longevity Supplements Globally in 2024

by Eric Munson | December 30, 2024

A new report from Healthnews (Vilnius, Lithuania) tapped into Google Trends data from 70 countries to gauge global consumer interest in longevity supplements in 2024. The analysis identified collagen, vitamin C, selenium, resveratrol and vitamin E the top five most googled longevity supplements globally. According to the report, collagen was the most googled supplement in ...

The Vitamin Shoppe Releases Top 5 Health and Wellness Trends Report

by Eric Munson | June 18, 2024

The Vitamin Shoppe (Secaucus, NJ) released its annual Health & Wellness Trend Report for 2024 to provide insights into the top consumer trends in the nutritional supplements industry. According to the company, the report leverages data from The Vitamin Shoppe’s 700 retail locations and website, as well as data from SPINS. Additionally, The Vitamin Shoppe ...

U.S. Sales of Herbal Supplements Decline Slightly in 2022

by Eric Munson | February 26, 2024

A report co-authored by the American Botanical Council (ABC, Austin, TX), SPINS (Chicago, IL) and Nutrition Business Journal (NBJ, Boulder, CO) stated retail sales of herbal supplements in the United States totaled an estimated $12.121 billion in 2022, a 1.9 percent decrease over the previous year. This marks the first time in almost 20 years ...

Global Pet Supplements Market to Reach $2.75 Billion by 2027

by Eric Munson | January 29, 2024

The global pet supplements market is expected to grow with a compound annual growth rate (CAGR) of 6.8 percent from $2.12 billion in 2023 to $2.75 billion in 2027, according to ResearchAndMarkets. “The pet supplements market has reached a new zenith with an unprecedented compound annual growth rate (CAGR), providing insights into the thriving sector ...

Global Dietary Supplement Markets Expected to Reach $163 Billion by 2033

by Eric Munson | November 15, 2023

A new report from Future Market Insights (Newark, DE) estimates the dietary supplement market size will attain a valuation of more than $163 billion by 2023. The compound annual growth rate (CAGR) is expected to be 9.1 percent over the next ten years. Future Market Insights attributes the growth to a wide array of trends ...

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