products targeting Boomers
Courting The 50+ Customer
Manufacturers support retailers with validated products targeting Boomers’ specific needs, and educational engagement that speaks to them. According to U.S. Census numbers, an American turns 50 every seven seconds—that’s more than 12,500 people every day. The AARP (American Association of Retired Persons) estimates that by 2015, those aged 50 and older will represent 45 percent […]
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