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products targeting Boomers


Courting The 50+ Customer

by Kate Quackenbush | July 1, 2013

Manufacturers support retailers with validated products targeting Boomers’ specific needs, and educational engagement that speaks to them. According to U.S. Census numbers, an American turns 50 every seven seconds—that’s more than 12,500 people every day. The AARP (American Association of Retired Persons) estimates that by 2015, those aged 50 and older will represent 45 percent […]

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