Product Safety
NOW Launches Advertising Campaign Focused on Quality and Value
Two years ago, NOW (Bloomingdale, IL) gave consumers 19,000 reasons to feel good spending less on their supplements based on the number of quality tests performed each month. That message has proven highly effective, generating increased in both aided and unaided brand awareness, and brand usage. Since then, NOW has increased its monthly quality testing ...
NYAG and NPA Agree on Product Safety
In response to the New York Attorney General agreement with Natural Products Association to collaborate and promote product safety, authenticity and transparency, NPA CEO and Executive Director, Daniel Fabricant, PhD, former director of Division of Dietary Supplement Programs at the FDA, stated, “We share a common objective of ensuring herbal products bought by consumers are ...
CRN President Commits to Combat Deceptive Advertising of Weight Loss Products
The Council for Responsible Nutrition (CRN) reacted to Missouri Senator Claire McCaskill’s grilling on Capitol Hill of Dr. Oz for not being responsible and for cheapening his show by promoting weight loss products. Speaking at the United States Senate Committee on Commerce, Science, and Transportation’s Subcommittee on Consumer Protection, Product Safety, and Insurance hearing “Protecting Consumers ...
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