prebiotic fiber
SweetLeaf Launches Rebrand Highlighting Prebiotic Fiber Advantage
On March 4, during Natural Products Expo West, natural sweetener pioneer Wisdom Natural Brands (Gilbert, AZ) announced a rebrand of its SweetLeaf stevia packaging that focuses on the brand’s 100 percent plant-based attributes and modern category leadership. The rebrand features a unique pistachio green color palette, subtle leaf iconography and new front-of-pack callouts that notably ...
Nature Made Partners With HelloFresh and Author Justine Doiron
Pharmavite (West Hills, CA), makers of the Nature Made supplement line, announced a new partnership with HelloFresh and New York Times best-selling cookbook author Justine Doiron. The partnership includes limited edition gut-friendly meal kits, which will be available from July-September. It also includes gut-friendly recipes from Doiron that will be available exclusively on Nature Made’s ...
Lawsuit Says Poppi Soda Misled Consumers About Health Benefits
A lawsuit filed in California against Poppi (Austin, TX) claims the prebiotic sodas do not improve gut health as much as their marketing suggests. The class-action lawsuit was filed in the Northern District of California by Kristin Cobbs of San Francisco, CA. The complaint alleges Poppi sodas contain less prebiotic fiber than advertised. Cobbs is ...
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