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Building Voice of Customer Programs for Your Store

by Ryan Sensenbrenner | August 1, 2025

How well do you really know your customers? As an independent retailer, you probably greet familiar faces daily, but intuition only goes so far. You might think formal “market research” is something only big chains do, but even a single-store business can benefit tremendously from structured feedback. The surprising reality is that about 62 percent ...

Kroger Launches Ship e-Commerce Platform

by Nicholas Saraceno | August 7, 2018

The Kroger Co. (Ohio) announced the introduction of Kroger Ship, its new direct-to-customer e-commerce platform. “Kroger Ship is our next step in creating a seamless experience that allows our customers to shop when and how they want,” said Yael Cosset, Kroger’s chief digital officer. “Our new service is just one more way we are redefining the customer ...

LifeSeasons Launches Ingredient Science Library

by Nicholas Saraceno | May 21, 2018

Over the past year, LifeSeasons and a team of medical professionals and industry leaders have been collecting clinical research summaries on 200-plus ingredients used in their 36 condition-specific formulas. The newly launched Ingredient Science Library combines years of medical expertise on various health conditions as well as published clinical research all in one platform. The ...

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