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Dr. Bronner’s Updates Product Labels for Magic Soap

by Eric Munson | March 24, 2025

On March 11, Dr. Bronner’s (Vista, CA) updated the product labels for its 18-in-1 Pure-Castile Magic Soap and All-One Pure-Castile Magic Bar Soap. The updated labels improve legibility, provide product usage guidelines, descriptive icons and new text about the company’s commitments. Founder Emanuel Bronner first referred to his soaps as “Magic Soaps” following an article ...

NOW Celebrates 55th Anniversary

by Angela Sabarese | February 6, 2023

NOW (Bloomingdale, IL) is celebrating 55 years since founder Elwood Richard started the company by reaching new milestones in sustainability and transparency. “I know my father would be pleased that we have continued his commitment to doing what’s right for the environment and our customers, and are constantly raising the bar,” said Dan Richard, vice ...

NOW Switches to Bottles Made From PCR Recycled Resin, Reducing Millions of Pounds of Plastic

by Angela Sabarese | January 25, 2023

As part of a decades-long mission to reduce environmental impact, NOW announced they have begun transitioning supplement bottles to 100 percent post-consumer recycled (PCR) resin. This transition will be rolled out initially to every product in the extensive supplement line currently packaged in white bottles, with sports nutrition, pet supplements and personal care lines to ...

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