participation
Building Voice of Customer Programs for Your Store
How well do you really know your customers? As an independent retailer, you probably greet familiar faces daily, but intuition only goes so far. You might think formal “market research” is something only big chains do, but even a single-store business can benefit tremendously from structured feedback. The surprising reality is that about 62 percent ...
Getting the Most From Attending Trade Shows
Speaking from the perspective of a retailer on trade shows I hope will not only encourage my fellow retailers to be re-invigorated but also gain insight on why the gathering of your peers is imperative to growing, maintaining and excelling in your markets. Many of us go back to when “the show” was something we ...
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