Paid Media
MegaFood Unveils Brand Relaunch and New Campaign
On Jan. 7, MegaFood (Manchester, NH) unveiled a brand relaunch alongside a new campaign that “reflects a significant evolution in how the brand shows up for consumers seeking wellness support.” According to the company, the brand relaunch underscores MegaFood’s commitment to “meeting consumers where they are in life and celebrating the joy found in small ...
Building a Public Relations Strategy for Your Store
Public relations (PR) plays a critical role in shaping your store’s reputation, increasing visibility and building trust with your community. While PR is often depicted in media as an industry of celebrity endorsements and press stunts, its core function is much simpler: creating and maintaining a positive image through earned media. In this article, we’ll ...
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