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Olly


NAD Recommends Olly Discontinue “Sensation” Claims

by Eric Munson | July 21, 2025

In a challenge filed by Bayer Healthcare LLC, BBB National Programs’ National Advertising Division (NAD) determined Olly PBC provided a reasonable basis for claims made for its Lovin’ Libido dietary supplement related to desire, drive, arousal, satisfaction and lubrication. However, NAD recommended Olly discontinue its claims related to sensation. Bayer challenged claims from Olly that ...

Lawsuits Filed Against Olly, P&G, Alleging Deceptive Advertising of Melatonin Supplements

by Angela Sabarese | July 1, 2022

On Friday, June 24, Dovel & Luner, a litigation boutique law firm, filed a federal class action lawsuit against Olly Public Benefit Corporation and The Proctor & Gamble Company on behalf of consumers nationwide who purchased melatonin supplements. The lawsuit alleges that Olly and Proctor & Gamble misled consumers by inaccurately dosing and labeling its ...

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