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NMN


FDA Declares NMN Lawful in Dietary Supplements, Industry Reacts

by Eric Munson | October 6, 2025

The U.S. Food and Drug Administration (FDA) has reversed course and confirmed that Beta (β) Nicotinamide Mononucleotide (NMN) is lawful for use in dietary supplements. Responding to citizen petitions filed by the Natural Products Association (NPA), Council for Responsible Nutrition (CRN), and the Alliance for Natural Health (ANH), the FDA revised its interpretation of a ...

NPA Files Lawsuit Against FDA’s “Unlawful Application” of Food, Drug and Cosmetic Act

by Eric Munson | August 30, 2024

The Natural Products Association (NPA) filed a lawsuit on August 28 against the U.S. Food and Drug Administration (FDA), requesting the agency cease its “unlawful retroactive application” of the Food, Drug and Cosmetic Act against nicotinamide mononucleotide (NMN). “We are extremely grateful for the leadership shown by our organization’s members in deciding to take this ...

NPA Files Citizen Petition Regarding Labeling of Fungus-Derived Products

by Angela Sabarese | August 14, 2023

In a Citizen Petition submitted to the U.S. Food and Drug Administration (FDA) on August 9, the Natural Products Association (NPA) requested that FDA: Amend 21 C.F.R. § 101 to incorporate labeling aspects based on the American Herbal Products Association’s (AHPA) labeling guidance for mushrooms; and/or Commit to exercising enforcement discretion until the Agency provides ...

NPA Issues Statement in Response to FDA’s Refusal to Hold Public Hearing Regarding NMN

by Angela Sabarese | July 24, 2023

On July 20, the U.S. Food and Drug Administration (FDA) rejected a request by Rep. Jeff Duncan (R-SC), a member of the House Energy and Commerce Committee, to hold a public hearing on the agency’s position on nicotinamide mononucleotide (NMN). FDA stated that a public comment period would be sufficient. In response, the Natural Products ...

Leading the Way—Continued

by James Gormley | June 30, 2023

In the July 2023 print issue, Vitamin Retailer (VR) reached out to an expert panel about leadership, challenges and opportunities in the natural products industry, and here’s a continuation of what they had to say. THE PANEL: Corinna Bellizzi, Head of Sales & Marketing – US Nutraceuticals Division, Örlö Nutrition & VAXA Technologies, Wilmington, DE, ...

NAD Recommends Clearer Disclosure of Affiliate Advertising Relationships

by Angela Sabarese | May 30, 2023

The National Advertising Division (NAD) of BBB National Programs recently recommended disclosure of the affiliate relationships between Renue by Science, LLC (Jacksonville, FL) and third-party websites promoting sales of its dietary supplements be modified. NAD also recommended that Renue by Science modify or discontinue certain YouTube videos that it considered “challenged,” to disclose the advertiser’s ...

CRN Submits Citizen Petition Requesting FDA to Re-interpret Drug Preclusion Clause

by Angela Sabarese | May 16, 2023

The Council for Responsible Nutrition (CRN) has submitted a Citizen Petition to the FDA requesting that the agency to reconsider its interpretation of the Drug Preclusion Clause. According to the Washington, DC-based trade association, the Clause has been, and will likely continue to be, misapplied to dietary supplement ingredients that FDA has previously acknowledged as ...

NPA and ANH File Citizen’s Petition With FDA on Specific NMN Relief

by Angela Sabarese | March 14, 2023

The Natural Products Association (NPA) along with the Alliance for Natural Health (ANH) in a Citizen’s Petition to the Food and Drug Administration (FDA) requested the FDA: Determine nicotinamide mononucleotide (NMN) is not excluded from the definition of a dietary supplement under 21 U.S.C. §321(ff)(3)(B); Commit to exercising enforcement discretion in connection with the marketing ...

NPA Asks Amazon to Restore NMN Sales

by Angela Sabarese | February 27, 2023

The Natural Products Association (NPA) has called on e-commerce retailers to continue selling products containing beta-nicotinamide mononucleotide (NMN) after Amazon’s Restricted Products Team told sellers in an email on Feb. 16 that those products would be banned after March 13, 2023. For perspective, Whole Foods Market continued to sell NAC when Amazon removed NAC from ...

Vitamin Retailer’s Top 10 Stories of 2021

by Angela Sabarese | December 30, 2021

2021 has been an interesting year for people around the world, as COVID-19 declined during the summer months and spiked again as the cooler months began. It comes as no surprise that many of Vitamin Retailer magazine’s most popular stories this year have to do with the subject of the pandemic and its effects on ...

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