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Nature’s Truth

NAD Recommends Nature’s Truth Modify or Discontinue Certain Magnesium Claims

NAD Recommends Nature’s Truth Modify or Discontinue Certain Magnesium Claims

by Eric Munson | May 18, 2026

In a challenge brought by Pharmavite, BBB National Programs’ National Advertising Division (NAD) recommended that Nature’s Truth modify or discontinue its advertising on certain claims regarding its magnesium products. At issue for NAD were “express and implied claims” that Nature’s Truth Magnesium Glycinate Gummies provide 200 mg of magnesium per serving. Nature’s Truth sells magnesium ...

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