natural
Association’s ‘Natural’ Definition to Go Beyond Organic Standard
Organic & Natural Health Association (Organic & Natural) released the results of a consumer research study conducted as the first step in their initiative to set the standard for the term “natural.” The online research study of 1,005 U.S. consumers was conducted by Natural Marketing Institute (NMI). The study found that one in three consumers ...
Jessica Alba’s Honest Company Launches Cosmetic Line
According to Fortune, The Honest Company, based in Los Angeles debuted a new cosmetics and facial care product line. The website, which will go live on September 9, will include 17 skin products and 66 makeup products. “Alba told the publication that the line fulfills a vision she’s had for years: to create cosmetics that ...
FDA: What is the meaning of ‘natural’ on the label of food?
From a food science perspective, it is difficult to define a food product that is ‘natural’ because the food has probably been processed and is no longer the product of the earth. That said, the Food and Drug Administration (FDA) has not developed a definition for use of the term natural or its derivatives. However, ...
A Defining Moment
As the industry pushes for a definition of “natural” to call its own, who will lead the charge? If it says “natural” it must be true, right? It’s no secret that the term “natural” carries a rather broad meaning in the natural products industry. And because of this, confusion among retailers, suppliers, manufacturers and certainly ...
Conscious Food Introduces Natural Sweetener Packed with Nutrients
London, England-based Conscious Food announced the American debut of SugaVida, a natural, safe, organic sugar substitute that sweetens naturally while providing significant health benefits. For consumers, SugaVida offers a healthy, nutrient-packed alternative to processed sugar, high fructose corn syrup, stevia, agave and synthetic sweeteners in their cold and hot drinks, snacks and for cooking and baking. For U.S. food manufacturers, ...
Organic & Natural Health Association Launches Campaign to Define “Natural” Standards at Supply Side West
Earlier this month, the newly formed trade organization, Organic & Natural Health Association (Organic & Natural) hosted a panel discussion to advance an urgent conversation around defining “natural” at Supply Side West in Las Vegas. “Our first objective as an organization is to push forward and set the standard for natural products, creating transparent and ...
Nature’s Path Purchases Acres of Organic Property
It seems organic land is a top priority for one of North America’s leading all natural cereal manufacturers, with Nature’s Path purchasing 2,760 acres in Northern Montana to bring in a fleet of fresh farmers to raise all-natural legumes. Founder and CEO Arran Stephens said “by purchasing fertile land and working with organic family farmers, ...
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