National Advertising Division
Asutra Voluntarily Discontinues Claims for Magnesium Body Butter With Capsaicin
BBB National Programs’ National Advertising Division (NAD) challenged “express and implied advertising claims” made by Proximity Capital Partners (dba Asutra), concerning the efficacy of its Magnesium Body Butter with Capsaicin. According to NAD, the challenge claims include statements that Asutra’s Magnesium Body Butter provides relief from chronic pain, aids recovery, promotes comfort and better sleep, ...
NAD Recommends Olly Discontinue “Sensation” Claims
In a challenge filed by Bayer Healthcare LLC, BBB National Programs’ National Advertising Division (NAD) determined Olly PBC provided a reasonable basis for claims made for its Lovin’ Libido dietary supplement related to desire, drive, arousal, satisfaction and lubrication. However, NAD recommended Olly discontinue its claims related to sensation. Bayer challenged claims from Olly that ...
GuruNanda to Appeal NAD Decision on Teeth Whitening Claims
On Dec. 9, the BBB National Programs’ National Advertising Division (NAD) recommended California-based GuruNanda discontinue its “natural teeth whitening” and “dazzle from first application” claims for its oil pulling and teeth whitening products. The challenge was filed by The Procter & Gamble Company. GuruNanda will appeal the NAD decision on the “natural teeth whitening ...
NAD Recommends Clearer Disclosure of Affiliate Advertising Relationships
The National Advertising Division (NAD) of BBB National Programs recently recommended disclosure of the affiliate relationships between Renue by Science, LLC (Jacksonville, FL) and third-party websites promoting sales of its dietary supplements be modified. NAD also recommended that Renue by Science modify or discontinue certain YouTube videos that it considered “challenged,” to disclose the advertiser’s ...
Infinity Superfoods Voluntarily Discontinues Social Media and Blog Post for Infinity-C
Following an inquiry by the National Advertising Division (NAD) of BBB National Programs, California-based Infinity Superfoods discontinued a social media post and related blog posts for its Infinity-C dietary supplement. Through its routine monitoring program, NAD challenged Infinity Superfoods’ social media post for Infinity-C including an image with the text: • “The Link Between Vitamin C and the Coronavirus” and associated ...
NARB Recommends Church & Dwight Discontinue “Clinically Proven Absorption” Claim for Vitafusion Gummy Vitamins
A panel of the National Advertising Review Board (NARB), a division of BBB National Programs, has recommended that Church & Dwight Co., Inc. (Ewing, NJ) discontinue the claim “Clinically Proven Absorption” for its Vitafusion gummy line of dietary supplements. The advertising at issue had been challenged by competitor Pharmavite LLC (West Hills, CA) before the ...
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