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U.S. Sales of Herbal Supplements Increase by 5.4 Percent in 2024

U.S. Sales of Herbal Supplements Increase by 5.4 Percent in 2024

by Eric Munson | September 15, 2025

According to the American Botanical Council (ABC)’s 2024 Herb Market Report, retail sales of herbal dietary supplements in the United States reached a record $13.231 billion in 2024. Consumers spent $680 million more on herbal supplements in 2024 than 2023, a 5.4 percent increase, and the second consecutive year of growth following a slight post-pandemic ...

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