Mintel Reports US
Millennials Are Using Nutritional Supplements More Often Than They Did Before the Pandemic
The use of vitamins, minerals and dietary supplements (VMS) among Americans is on the rise. According to new research from Mintel (Chicago, IL), among the 78 percent of Americans who are vitamin* users, a third (34 percent) have increased their usage since the start of the COVID-19 pandemic, including nearly half (47 percent) of Millennials. ...
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