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U.S. Sales of Herbal Supplements Increase by 5.4 Percent in 2024

by Eric Munson | September 15, 2025

According to the American Botanical Council (ABC)’s 2024 Herb Market Report, retail sales of herbal dietary supplements in the United States reached a record $13.231 billion in 2024. Consumers spent $680 million more on herbal supplements in 2024 than 2023, a 5.4 percent increase, and the second consecutive year of growth following a slight post-pandemic ...

U.S. Sales of Herbal Supplements Increased in 2023

by Eric Munson | September 17, 2024

According to American Botanical Council (ABC)’s 2023 Herb Market Report, U.S. consumers spent an additional $533 million on herbal supplements in 2023 compared to 2022, a 4.4 percent increase in annual sales. The 2023 report is based on U.S. retail sales data provided by SPINS and Nutrition Business Journal (NBJ). The report was co-written by ...

ABC Names Peggy Brevoort and Morris Shriftman Trustees Emeriti

by Eric Munson | February 26, 2024

On Feb. 20, the American Botanical Council (ABC, Austin, TX) named Peggy Brevoort and Morris “Mo” Shriftman as trustees emeriti for their many years of service to the organization. Both joined the Board of Trustees in 2003 with Brevoort serving as president from 2003-2008. In 1971, Brevoort and her husband Bill created East Earth Herb, ...

American Botanical Council Begins 30th Year

by Nicholas Saraceno | October 31, 2017

On November 1, 2017, the American Botanical Council (ABC) begins its 30th year of nonprofit service, providing reliable, science-based information on the responsible use of herbs, medicinal plants, other beneficial botanicals, essential oils, fungi and related materials. The independent nonprofit has members in countries around the globe, has received numerous awards, and is recognized as ...

U.S. Sales of Herbal Supplements Increase by 7.7 Percent in 2016

by Nicholas Saraceno | October 4, 2017

Consumers in the United States spent an estimated 7.7 percent more on herbal dietary supplements in 2016 than in the previous year, according to the recently published HerbalGram Herb Market Report for 2016. The report, which appears in issue 115 of the American Botanical Council’s (ABC’s) quarterly, peer-reviewed journal HerbalGram, shows strong, continued growth for ...

SENPA Announces Speaker and Topic Lineup for 2017 SOHO EXPO

by Nicholas Saraceno | September 1, 2017

SOHO EXPO (sponsored by the Southeast Natural Products Association, SENPA) will celebrate 46 years on November 30-December 3, 2017 at the Gaylord Palms Resort & Convention Center in Orlando, FL by hosting 23 Education programs on Thursday, Friday and Saturday (Nov. 30-Dec. 2). SOHO EXPO continues to provide education for retail attendees by securing sponsors ...

Bill Brevoort, Chinese Herb Pioneer, Dies at 75

by Nicholas Saraceno | August 2, 2017

Iconic Chinese medicinal herb pioneer Bill Brevoort, 75, passed away at his home in Kona, HI on July 28. He had been recently diagnosed with metastatic melanoma. Brevoort was a truly remarkable man — intelligent, intrepid, focused and highly spiritual, as noted by the American Botanical Council (ABC). He and his wife Peggy Brevoort founded East ...

Associations Submit Comments on Revised NDI Draft Guidance

by Nicholas Saraceno | December 19, 2016

Some of the natural product industries’ leading associations, including the American Herbal Products Association (AHPA), Council for Responsible Nutrition (CRN), American Botanical Council (ABC) and Natural Products Association (NPA), recently submitted comments to U.S. Food and Drug Administration (FDA) in response to the agency’s revised New Dietary Ingredient (NDI) Draft Guidance. FDA issued on August ...

Coffee Fruit Joins ABC’s List of Adopted Botanicals

by Nicholas Saraceno | November 14, 2016

VDF FutureCeuticals, Inc. (Illinois) has adopted coffee fruit (Coffea spp., Rubiaceae) through the American Botanical Council’s (ABC’s) Adopt-an-Herb program. This program provides support to ABC’s HerbMedPro database, a comprehensive, interactive online tool that provides access to important scientific and clinical research data on the uses and health effects of more than 250 herbs. Distinct from traditional coffee bean ...

Arnica Adulteration Bulletin Released by ABC-AHP-NCNPR

by Nicholas Saraceno | September 6, 2016

The ABC-AHP-NCNPR Botanical Adulterants Program announces the publication of a new Botanical Adulterants Bulletin (BAB) on arnica (Arnica montana). According to data from the market research firm SPINS, sales in all channels (excluding sales in Walmart, Whole Foods, club and dollar stores) of topical arnica products, sold predominantly as homeopathic remedies, have exceeded $20 million in ...

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