Trace Minerals Unveils All-encompassing Rebrand as Trace

Trace (Salt Lake City, UT), formerly known as Trace Minerals, announced the launch of its new brand identity and product packaging on Sept. 25, 2024. Trace emphasizes consumer education, quality ingredients, multiple delivery formats, mineral insufficiencies, scientific research and sustainable sourcing, the company said. According to the company, Trace’s updated packaging is “modern and relevant,” ...