Jessica Rich
Prevagen Marketers Charged With Deceptive Cognitive Improvement Claims
The Federal Trade Commission and New York State Attorney General have charged the marketers of the dietary supplement Prevagen with making false and unsubstantiated claims that the product improves memory, provides cognitive benefits, and is “clinically shown” to work. The extensive national advertising campaign for Prevagen, including TV spots on national broadcast and cable networks such ...
Court Finds LeanSpa Marketer Responsible for Deceptive Claims
The U.S. Court of Appeals for the Second Circuit has upheld a lower court ruling requiring the operator of an affiliate marketing group to pay $11.9 million for its part in helping to promote LeanSpa, a deceptively marketed weight-loss supplement. In issuing its ruling, the Circuit Court found that LeadClick Media, LLC recruited affiliate marketers ...
FTC, USDA Set Agenda for Roundtable on Consumer Perceptions of “Organic”
The Federal Trade Commission (FTC) and U.S. Department of Agriculture (USDA) announced the agenda for their upcoming joint-agency roundtable on consumer perceptions of “organic” claims for non-agricultural products. The event, first announced in August, will be held in Washington, DC, on October 20, 2016. Jessica Rich, director of the FTC’s Bureau of Consumer Protection, will provide ...
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