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Kroger to Purchase Vitacost.com for $280 Million

Kroger to Purchase Vitacost.com for $280 Million

by Angela Santoriello | July 14, 2014

The Kroger Co. (Cincinnati, OH) announced it would purchase Vitacost.com (Boca Raton, FL) for $280 million, according to a Kroger news report. Vitacost.com brings to Kroger its strong position as one of the largest eCommerce companies in the nutrition and healthy living market, a team with extensive eCommerce experience, and a substantial platform that includes ...

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