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iHerb Holdings LLC

iHerb Acquires Vitacost From Kroger

iHerb Acquires Vitacost From Kroger

by Eric Munson | January 26, 2026

On Jan. 9, iHerb Holdings LLC (Irvine, CA) announced it completed its acquisition of Vitacost from The Kroger Co (Cincinnati, OH). Vitacost is an e-commerce brand specializing in a curated assortment of more than 40,000 health-conscious products such as vitamins, minerals, supplements and natural, organic and eco-friendly consumer goods. According to iHerb, the transaction is ...

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