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Herb Market Report


U.S. Sales of Herbal Supplements Increase by 5.4 Percent in 2024

by Eric Munson | September 15, 2025

According to the American Botanical Council (ABC)’s 2024 Herb Market Report, retail sales of herbal dietary supplements in the United States reached a record $13.231 billion in 2024. Consumers spent $680 million more on herbal supplements in 2024 than 2023, a 5.4 percent increase, and the second consecutive year of growth following a slight post-pandemic ...

U.S. Sales of Herbal Supplements Increased in 2023

by Eric Munson | September 17, 2024

According to American Botanical Council (ABC)’s 2023 Herb Market Report, U.S. consumers spent an additional $533 million on herbal supplements in 2023 compared to 2022, a 4.4 percent increase in annual sales. The 2023 report is based on U.S. retail sales data provided by SPINS and Nutrition Business Journal (NBJ). The report was co-written by ...

U.S. Herbal Supplement Sales Increased by 9.7 Percent in 2021

by Angela Sabarese | December 21, 2022

Annual sales of herbal dietary supplements in the United States totaled $12.350 billion in 2021, according to the American Botanical Council’s (ABC’s) 2021 Herb Market Report. This represents the highest recorded annual spending on these products in the United States and a 9.7 percent increase from the previous year—the second-highest annual sales growth for herbal supplements since ...

U.S. Sales of Herbal Supplements Increase by 7.7 Percent in 2016

by Nicholas Saraceno | October 4, 2017

Consumers in the United States spent an estimated 7.7 percent more on herbal dietary supplements in 2016 than in the previous year, according to the recently published HerbalGram Herb Market Report for 2016. The report, which appears in issue 115 of the American Botanical Council’s (ABC’s) quarterly, peer-reviewed journal HerbalGram, shows strong, continued growth for ...

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