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Alida Boer, Founder & CEO, Nolé

Alida Boer, Founder & CEO, Nolé

by Janet Poveromo | September 7, 2022

Guatemalan native Alida Boer left a modeling career to become an entrepreneur. She started Marias Bag in 2011 to share the ancient art of centuries-old Guatemalan textile weaving and treat it for what she believes it is: Latin American haute couture. Struggling with post-partum hair issues, during a trip to Honduras to give a talk ...

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