Functional Products
![[Extra! Extra!] Emerging Trends in Functional Nutrition for 2026](https://vitaminretailer.com/wp-content/uploads/2026/01/FunctionalProducts-300x294-1767802623.jpg)
[Extra! Extra!] Emerging Trends in Functional Nutrition for 2026
As the functional nutrition industry continues to evolve, emerging trends are redefining how consumers approach health. They’re blending sensory enjoyment, transparency, precision and holistic wellness to support healthy weight, long-term vitality and mental well-being. Ingredient supplier Glanbia Nutritionals (Ireland), released its latest report showing some of the “megatrends” that will influence the functional nutrition category ...
Convenient and Functional With a Purpose
Consumer health consciousness and changing trends push functional product manufacturers to strive for innovative, nutritional heights. Functional products—usually in the form of foods and beverages—are products that provide health benefits beyond basic nutrition, such as support for immunity, digestion or cognition. These health benefits are usually achieved through naturally occurring bioactive compounds or by adding ...
Four in 10 consumers have bought more functional products during pandemic
More than four in 10 consumers have increased their purchases of functional foods, beverages and supplements since the start of the pandemic, a major global survey has found. Kerry, the makers of clinically proven immune health ingredient Wellmune, surveyed 13,000 people across 16 countries to provide manufacturers with insights into the impact of COVID-19 on ...
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