Functional Beverage
PepsiCo Acquires Poppi for Nearly $2 Billion
On March 17, PepsiCo (Purchase, NY) announced it entered a definitive agreement to acquire Poppi (Austin, TX), the popular prebiotic soda brand, for $1.95 billion including $300 million of anticipated cash tax benefits. The acquisition also includes additional potential earnout considerations subject to the achievement of certain performance milestones within a specified period after closing ...
Poppi Becomes Official Soda of Los Angeles Lakers
Poppi (Austin, TX), manufacturer of the popular eponymous prebiotic soda, announced its sponsorship with the Los Angeles Lakers. This marks the first professional sports collaboration for Poppi. As the official soda of the Lakers, Poppi aims to introduce a new type of soda to the next generation and re-enhance the sports experience with a better-for-you ...
Safety Shot Announces Comic Book-Inspired Rebrand as Sure Shot
On Oct. 9, Safety Shot (Jupiter, FL) announced a complete brand overhaul including a new name, Sure Shot. The company is known for its eponymous dietary supplement that stops the negative effects of alcohol before they start. Sure Shot partnered with full-service marketing agency Amalgam on the rebrand. “We created a bold brand world inspired ...
Lawsuit Says Poppi Soda Misled Consumers About Health Benefits
A lawsuit filed in California against Poppi (Austin, TX) claims the prebiotic sodas do not improve gut health as much as their marketing suggests. The class-action lawsuit was filed in the Northern District of California by Kristin Cobbs of San Francisco, CA. The complaint alleges Poppi sodas contain less prebiotic fiber than advertised. Cobbs is ...
Mushroom Ingredient Sales Show Significant Growth According to GlobalData Reports
GlobalData, a data and analytics company based in London, has reported that increasing consumer interest in health, wellness and natural products had lead to significant growth in demand of mushroom ingredients. GlobalData’s 2023 Q1 GlobalData Consumer Survey (21,968 responses) has revealed that 57 percent of global consumers believe mushrooms can positively impact their health. This, ...
Odyssey Continues Omnichannel Distribution Strategy in GNC Stores, Thrive Market and Fantastic Fungi Forager Box
Odyssey Elixir (Fort Lauderdale, FL) has announced its launch into select GNC stores across the nation. The mushroom energy drinks also went live on Thrive Market and will be part of the Fantastic Fungi Forager Box that drops on Sept. 21. Odyssey Wellness LLC “We are thrilled to continue executing our omnichannel strategy by adding ...
Rowdy Mermaid Launches New Products, Expands Distribution & Partners With Rising NBA Star
Rowdy Mermaid has recently launched several new functional beverage products, the company stated. These include Adaptonic Clarity, four flavors of sparkling tonic beverages with Lion’s Mane mushroom for clarity and Hibiscus Pulse, a kombucha with cassia and chipotle to support circulation. Rowdy Mermaid also announced new retail partnerships and expanded distribution. In addition, the brand is ...
Bio-K+’s Extra Cognition with Cereboost Voted U.S. Probiotic Product of the Year
Bio-K+’s Extra Cognition Drinkable Probiotic, has been named Product of the Year in the U.S. Probiotics Category for 2022. Product of the Year is the largest consumer-voted award for product innovation, determined by 40,000 American shoppers through a national survey conducted by Kantar, a global leader in consumer research. Bio-K+’s winner product, which launched in ...
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