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Essential Formulas


Vitamin Retailer’s Best New Products of 2015

by Corinne Anderson | December 1, 2015

For the eighth year in a row, Vitamin Retailer (VR) reached out to its retailer readership and asked them what they thought about 2015’s new products. Retailers were asked to comment on their favorite products that made their debut into the market in late 2014 through 2015. VR editors reviewed the retailers’ suggested list and, ...

A Fresh Start

by Pete Croatto | December 1, 2015

When it comes to cleansing and detox products, retailers should approach the needs of their stores—and customers—with care. The ideal customer for a detox supplement or natural cleanser could be just about anybody. Really. Toxins are literally everywhere—in our food, in water, and ominously suspending in the air. Thankfully, awareness about the harmful effects of ...

2014 Best New Products

by VRM Media | December 3, 2014

From an impressive list of contenders, VR editors and retailers selected this year’s most outstanding product introductionsWondering what products were must-haves for retailers in 2014? Vitamin Retailer can help. For the seventh year in a row, VR editors have chosen the year’s Top 10 products. The staff reviewed thousands of press releases from products launched ...

GeniusCentral and Essential Formulas Align

by Angela Santoriello | June 9, 2014

A new partnership between GeniusCentral and Essential Formulas has industry experts excited about the new affliation. According to Amy McClain, director of key accounts for Essential Formulas, Living Naturally utilizes advanced tools that support retailers’ ability to make educated selections, save time and build successful businesses. “This shared philosophy aligns perfectly with ours,” she said. As ...

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