energy drinks
The Vitamin Shoppe Opens New AI-Powered Innovation Store
On Jan. 28, The Vitamin Shoppe (Secaucus, NJ) announced the opening of a new Innovation Store on the Upper East Side of New York City, located at 157 East 86th Street. The new store brings The Vitamin Shoppe’s innovation-forward design format and an expansive assortment of vitamins, supplements, sports nutrition, herbs, functional foods, energy drinks ...
NPA Responds to “Misleading” Study on Dietary Taurine
On May 20, the Natural Products Association (NPA) responded to a study published in Nature on taurine that has been widely “misrepresented in media coverage and scientific commentary.” Contrary to the headlines and speculation, the study does not demonstrate that dietary taurine intake causes leukemia or poses safety risks to consumers, the association said. Taurine ...
NPA Responds to TINA Concerning Letters to Manufacturers Regarding How Energy Drinks Are Regulated
The Natural Products Association (NPA) has responded to Truth in Advertising, Inc.’s (TINA’s) and the UConn Rudd Center for Food Policy & Health’s letters to manufacturers of energy drink products regarding concerns about “certain practices and their compliance with Federal Law.” In December, the two companies sent warning letters to over 40 U.S. energy drink ...
Ready, Set, Go Natural!
The natural energy category is utilizing unexpected ingredients in unique ways. Energy … today’s on-the-go, average Joe wants it, needs more of it, and often craves a “quick fix” to get it. And normally, just a few steps away, consumers can buy a large Red Bull or a similar stimulant drink to give themselves that ...
Natural Energy
When you think of natural energy products, for most people, energy drinks or shots favored by a young crowd come to mind. However, manufacturers of natural products are finding that the category is expanding—active lifestyle enthusiasts are seeking these products for energy boosts as well as building lean muscle, and then there are parents, professionals ...
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