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FitLife Brands Acquires Irwin Naturals

by Eric Munson | August 12, 2025

FitLife Brands (Omaha, NE), a developer and provider of nutritional supplements and wellness products, announced it entered a definitive agreement to acquire Irwin Naturals (Los Angeles, CA) and its related affiliates for $42.5 million. Irwin previously filed for Chapter 11 bankruptcy in August 2024. According to FitLife, both brands have product lines that are largely ...

FDA Issues Warning Letters on Products Containing 7-OH

by Eric Munson | July 21, 2025

On July 15, the U.S. Food and Drug Administration (FDA) announced it sent seven warning letters to companies for “illegally marketing” products containing 7-hydroxymitragynine (7-OH). According to FDA, there is growing concern around “novel potent opioid products” that are being marketed and sold online and in smoke shops, gas stations and corner stores. 7-OH is ...

CHPA Survey Shows Strong Support for Dietary Supplement Reform

by Eric Munson | June 9, 2025

On June 3, the Consumer Healthcare Products Association (CHPA) released the results of a new survey* which shows widespread consumer use and value in dietary supplements, and strong support for modernizing federal regulations. According to the survey, 92 percent of consumers agree supplements had a positive impact on their overall health, wellness and quality of ...

Industry Responds to RFK Jr.’s Nomination as HHS Director

by Eric Munson | November 18, 2024

On Nov. 14, President-elect Donald Trump nominated environmental attorney Robert F. Kennedy Jr. (RFK) as director of the Department of Health and Human Services (HHS). After ending his own presidential campaign, Kennedy endorsed Trump and has since launched “Make America Healthy Again,” a campaign that “prioritizes regenerative agriculture, protects natural resources and removes harmful toxins ...

Alliance for Natural Health USA Submits Freedom of Information Request to FTC

by Angela Sabarese | June 13, 2023

The Alliance for Natural Health USA (ANH-USA) reported that it has submitted a Freedom of Information Act (FOIA) request to the Federal Trade Commission (FTC) to investigate concerns that the FTC’s recent guidance will have the effect of limiting consumer access to scientific information about the benefits of dietary supplements and other natural products. According ...

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