Discovery
The Vitamin Shoppe Opens New AI-Powered Innovation Store
On Jan. 28, The Vitamin Shoppe (Secaucus, NJ) announced the opening of a new Innovation Store on the Upper East Side of New York City, located at 157 East 86th Street. The new store brings The Vitamin Shoppe’s innovation-forward design format and an expansive assortment of vitamins, supplements, sports nutrition, herbs, functional foods, energy drinks ...
A Guide to Retail Branding: Finding Your North Star
Your to-do list is growing longer. In the midst of essential tasks like placing weekly orders, managing invoices, correcting payroll and dealing with your credit card processor, there’s a hand-scribbled note that says, ‘Do more marketing.’ Perhaps due to its nebulous nature, this item gets continually pushed down the list, often causing anxiety and trepidation ...
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