dietary supplements
Essential Formulas Celebrates 25-Year Anniversary
In 2025, Texas-based Essential Formulas Inc. (EFI) celebrated its 25th Silver Jubilee anniversary. Its commitment to research, education and innovative product development has been vital to shaping the probiotic market. EFI was established in 2000 as the exclusive U.S. distributor of the award-winning probiotic line from world-renowned Japanese microbiologist Dr. Iichiroh Ohhira (1936-2016). In 2015, ...
Country Life Vitamins Unveils Picks for “Must Have” Supplements in 2025
According to a study from Popular Science, 13 percent of U.S. adults said they felt tired or exhausted. This national fatigue might be linked to not getting enough vitamin D, vitamin B12 or omega-3 fatty acids. However, consumers are often confused by dietary supplement choices and uncertain about what is and isn’t necessary for optimal ...
CRN Says Massachusetts Age Restriction Bills Worse Than New York Law
The Council for Responsible Nutrition (CRN) issued a stark warning about the dangers posed to consumers by newly introduced bills in the Massachusetts legislature that would age restrict a broad array of dietary supplements. According to CRN, this legislation is “even more prohibitive” than the controversial New York law enacted in 2024, which the association ...
CRN and NPA Respond to “Misleading” Protein Powder Report
A report from the Clean Label Project (CLP) claims protein powders contain high levels of heavy metal contamination, particularly lead and cadmium. In the report, CLP says it tested 160 products from 70 top-selling brands, finding 47 percent of the products exceeded California Proposition 65 (Prop 65) safety thresholds for toxic metals. The report states ...
Age Restriction Bills Introduced in Virginia and New Hampshire
On Jan. 1, Delegate Baxter Ennis (R-VA) filed House Bill 1585 to prohibit the sale of weight-loss or muscle-building supplements and over-the-counter medication to minors. The bill is expected to be formally introduced to the Virginia House of Delegates beginning Jan. 8. “No person shall sell to, distribute to, purchase for, or knowingly permit the ...
Detox, Liver Health & the Supplement Market
There are many options for an internal “clean up,” and retailers can guide their customers to the best solutions. The State of the Market Detox and liver health are experiencing steady growth, but remain smaller categories compared to other health areas. According to Kristin Chapman, MSc, category manager at Life Extension (Fort Lauderdale, FL), internet ...
CRN Encourages Greater Inclusion of Dietary Supplements in Dietary Guidelines
The Council for Responsible Nutrition (CRN) acknowledged efforts of the 2025 Dietary Guidelines Advisory Committee in reviewing extensive data on nutrient intake in the United States, but expressed “disappointment” that the guidelines do not consider scientific evidence pertaining to dietary supplements. According to CRN, the report revealed troubling trends, particularly how Americans’ diets consistently fall short of aligning with Dietary Guidelines recommendations, leading ...
Texas Becomes Latest State to Introduce Age Restriction Bill
On Nov. 26, 2024, Representative Dr. Suleman Lalani (D-TX) filed House Bill 1474 (HB 1474), which would prohibit the sale of weight loss and muscle building dietary supplements to minors. The bill was submitted for the 2025 legislative session, which begins on Jan. 14. “A person may not sell, offer to sell, or give away, ...
Industry Responds to RFK Jr.’s Nomination as HHS Director
On Nov. 14, President-elect Donald Trump nominated environmental attorney Robert F. Kennedy Jr. (RFK) as director of the Department of Health and Human Services (HHS). After ending his own presidential campaign, Kennedy endorsed Trump and has since launched “Make America Healthy Again,” a campaign that “prioritizes regenerative agriculture, protects natural resources and removes harmful toxins ...
CRN Releases Select Findings From 2024 Consumer Survey
The Council for Responsible Nutrition (CRN) released select findings from its 2024 Consumer Survey conducted by Ipsos. This year’s survey reported 75 percent of Americans continue to use dietary supplements, demonstrating the ongoing role supplements play in health and wellness, according to the association. However, the survey also highlighted subtle shifts in product choices. According ...
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