Diageo Acquires Ritual Zero Proof to Enhance Non-alcoholic Position

On Sept. 25, Diageo North America (New York, NY) announced it acquired Ritual Zero Proof Non-Alcoholic Spirits (Chicago, IL). Since its founding in 2019, Ritual has rapidly grown into the number one non-alcoholic spirit brand in the United States. Ritual co-founders David Crooch, Marcus Sakey and GG Sakey experimented with hundreds of recipes and consulted ...