defining natural
Industry Urges FDA to Define “Natural”
The American Herbal Products Association (AHPA) submitted comments to the Food and Drug Administration (FDA) encouraging the agency to establish, through rulemaking, a regulatory definition for the term “natural” (and possibly other terms, such as “100% natural” and “made with natural [named ingredient(s)]”) for the labeling of human food products, and other products regulated by ...
A Defining Moment
As the industry pushes for a definition of “natural” to call its own, who will lead the charge? If it says “natural” it must be true, right? It’s no secret that the term “natural” carries a rather broad meaning in the natural products industry. And because of this, confusion among retailers, suppliers, manufacturers and certainly ...
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