Clorox
Piping Rock Health Products Acquires Former Clorox Supplement Brands
Piping Rock Health Products (Bohemia, NY), a family-owned vitamin and nutritional supplement company, announced the acquisition of four iconic natural health and wellness brands, Natural Vitality, NeoCell, Rainbow Light and Renew Life. These brands were previously owned by The Clorox Company (Oakland, CA) until they were sold to Piping Rock in 2024. Piping Rock is ...
Clorox Attempting to Sell Vitamins, Minerals and Supplements Business
Bleach maker Clorox Co. has been seeking to divest its vitamins, minerals and supplements (VMS) business after efforts to scale it led to major losses, according to four people familiar with the situation. The VMS business represents just 3 percent of Clorox’s total net sales, yet in 2021 it forced it to take a $267 ...
BrandHive Acquired by DSRA
BrandHive (Utah), a global healthy lifestyle branding agency, was acquired by market research and data management company, California-based Decision Sciences Research Associates, Inc. (DSRA). The purchase allows BrandHive to expand its capabilities portfolio to include specialized market research and data-driven services. The acquisition was finalized in May. DSRA is a market research, technology and consulting ...
Clorox Announces Agreement to Acquire Nutranext
California-based The Clorox Company announced that it has entered into a definitive agreement to acquire Nutranext, a health and wellness company based in Sunrise, FL, which manufactures and markets dietary supplement brands in the retail and e-commerce channels, as well as in its direct-to-consumer business. Nutranext’s products include multivitamins under the Rainbow Light brand, the No. 2 ...
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