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“Clinically Proven Absorption”

NARB Recommends Church & Dwight Discontinue “Clinically Proven Absorption” Claim for Vitafusion Gummy Vitamins

NARB Recommends Church & Dwight Discontinue “Clinically Proven Absorption” Claim for Vitafusion Gummy Vitamins

by Nicholas Saraceno | August 25, 2020

A panel of the National Advertising Review Board (NARB), a division of BBB National Programs, has recommended that Church & Dwight Co., Inc. (Ewing, NJ) discontinue the claim “Clinically Proven Absorption” for its Vitafusion gummy line of dietary supplements. The advertising at issue had been challenged by competitor Pharmavite LLC (West Hills, CA) before the ...

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