Claims
Asutra Voluntarily Discontinues Claims for Magnesium Body Butter With Capsaicin
BBB National Programs’ National Advertising Division (NAD) challenged “express and implied advertising claims” made by Proximity Capital Partners (dba Asutra), concerning the efficacy of its Magnesium Body Butter with Capsaicin. According to NAD, the challenge claims include statements that Asutra’s Magnesium Body Butter provides relief from chronic pain, aids recovery, promotes comfort and better sleep, ...
NAD Recommends Olly Discontinue “Sensation” Claims
In a challenge filed by Bayer Healthcare LLC, BBB National Programs’ National Advertising Division (NAD) determined Olly PBC provided a reasonable basis for claims made for its Lovin’ Libido dietary supplement related to desire, drive, arousal, satisfaction and lubrication. However, NAD recommended Olly discontinue its claims related to sensation. Bayer challenged claims from Olly that ...
FDA Updates Ruling on “Healthy” Food Label Claims
Recently, the U.S. Food and Drug Administration (FDA) released its final ruling to update the “healthy” claims used by manufacturers for food labels. The updated claim is consistent with current nutrition science and federal dietary guidance. According to FDA, claims like “healthy” on food labels can help consumers identify healthier choices at a quick glance. ...
GuruNanda to Appeal NAD Decision on Teeth Whitening Claims
On Dec. 9, the BBB National Programs’ National Advertising Division (NAD) recommended California-based GuruNanda discontinue its “natural teeth whitening” and “dazzle from first application” claims for its oil pulling and teeth whitening products. The challenge was filed by The Procter & Gamble Company. GuruNanda will appeal the NAD decision on the “natural teeth whitening ...
KIND wants FDA to define “Healthy”
KIND, the granola bar maker, filed a petition December 1, asking that the Food and Drug Administration (FDA) redefine “healthy” to meet current scientific and medical standards. In April, KIND received a letter from the FDA regarding their labeling claims, ordering the company to stop claiming its fruit and nut bars were “healthy.” The products in ...
Weight Loss Supplement Claims Provide FTC with Enforcement Initiatives
Advertising claims for weight loss supplement products feed the Federal Trade Commission (FTC) with the highest settlement costs within the dietary supplement and functional food category, according to a new web-based, members-only tool from the Council for Responsible Nutrition (CRN, Washington, D.C.). The new online tool is a compilation of all available FTC advertising enforcement ...
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