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Global Consumers Will Pay More for Sustainable Brands

by Corinne Anderson | October 21, 2015

According to PRNewsWire.com, 66 percent of global consumers say they are willing to pay more for sustainable brands, which is up from 55 percent in 2014. Global Millennials are willing to pay extra too, 75 percent of them, which is also up from 50 percent in 2014. The Nielsen Global Cooperate Sustainability Report shows that ...

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