beverages
Convenient and Functional With a Purpose
Consumer health consciousness and changing trends push functional product manufacturers to strive for innovative, nutritional heights. Functional products—usually in the form of foods and beverages—are products that provide health benefits beyond basic nutrition, such as support for immunity, digestion or cognition. These health benefits are usually achieved through naturally occurring bioactive compounds or by adding ...
Vitamin Retailer’s 2025 Best New Products
For the 18th consecutive year, Vitamin Retailer, with the guidance of a retailer panel, assembled the year’s best new products. Eighteen years ago, Vitamin Retailer (VR) magazine decided to honor the year’s top’s products by asking for opinions from independent natural products, vitamin and supplement retailers. The objective was for stores to offer feedback and ...
FDA Approves Natural Gardenia Blue Color Additive
On July 14, the U.S. Food and Drug Administration (FDA) announced it granted a color additive petition for the use of gardenia blue in various foods. It is the fourth natural color approved by the FDA after approving three other natural color additives in May 2025. According to FDA, gardenia (or genipin) blue is derived ...
Chlorophyll Water Earns Clean Label Project Certification for Third Straight Year
Chlorophyll Water (Brooklyn, NY) announced it earned Clean Label Project Certification for the third consecutive year, further solidifying its commitment to clean-label wellness, ingredient transparency and industry-leading purification standards. Chlorophyll Water is an ultra-purified water infused with chlorophyll from alfalfa and fortified with essential vitamins A, B12, C and D. It is bottled in 100 ...
Hella Cocktail Co. Announces $5 Million Investment by Uncle Nearest Premium Whiskey
Hella Cocktail Co., a brand of botanically inspired mixers and beverages, has announced a $5 million investment from a fellow BIPOC-owned company, Uncle Nearest Premium Whiskey, the fastest-growing American whiskey brand in U.S. history. Standing out with its inclusive category perspective and development, Hella Cocktail Co. secured this investment as part of Uncle Nearest Ventures, ...
The Vitamin Shoppe Launches CBD HQ
The Vitamin Shoppe, a New Jersey-based specialty retailer of nutritional products, announced the launch of its new CBD HQ in-store and online concept, a destination for CBD hemp extract wellness solutions. CBD HQ offers more than 20 brands that meet The Vitamin Shoppe’s quality standards, including top-selling brands such as Garden of Life, Charlotte’s Web, Irwin Naturals, ...
FDA to Crack Down on Labeling Nondairy Products as ‘Milk’
According to Politico, on July 17, the head of the FDA (Food and Drug Administration) said that the Trump administration will move to crack down on the use of the term “milk” for nondairy products like soy and almond beverages. The agency will soon issue a guidance document outlining changes to its so-called standards of ...
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