advertising
NAD Recommends Nature’s Truth Modify or Discontinue Certain Magnesium Claims
In a challenge brought by Pharmavite, BBB National Programs’ National Advertising Division (NAD) recommended that Nature’s Truth modify or discontinue its advertising on certain claims regarding its magnesium products. At issue for NAD were “express and implied claims” that Nature’s Truth Magnesium Glycinate Gummies provide 200 mg of magnesium per serving. Nature’s Truth sells magnesium ...
IM8 Named Exclusive Health Supplements Partner of Inter Miami CF
On May 7, Prenetics Global Limited, the parent company of IM8, a premium health and longevity brand co-founded by David Beckham, announced a multi-year partnership with Inter Miami CF, the Major League Soccer club owned by Beckham, Jorge Mas and Jose Mas. The alignment is not just commercial—it reflects a shared commitment to elite performance, ...
NAD Recommends Olly Discontinue “Sensation” Claims
In a challenge filed by Bayer Healthcare LLC, BBB National Programs’ National Advertising Division (NAD) determined Olly PBC provided a reasonable basis for claims made for its Lovin’ Libido dietary supplement related to desire, drive, arousal, satisfaction and lubrication. However, NAD recommended Olly discontinue its claims related to sensation. Bayer challenged claims from Olly that ...
NOW Launches Advertising Campaign Focused on Quality and Value
Two years ago, NOW (Bloomingdale, IL) gave consumers 19,000 reasons to feel good spending less on their supplements based on the number of quality tests performed each month. That message has proven highly effective, generating increased in both aided and unaided brand awareness, and brand usage. Since then, NOW has increased its monthly quality testing ...
Boosting Foot Traffic: A Guide to Advertising for Independent Health Food Stores
As a small business owner, one of your primary duties is to develop strategies to get more people into your store. In fact, the two most important metrics that every retailer in America should track are store traffic and basket size. If you have enough people coming through the door and they are buying things, ...
CRN/NAD Program to Conclude in July
The Council for Responsible Nutrition Foundation (CRNF) and the BBB (Better Business Bureau) National Programs’ National Advertising Division (NAD) announced that the CRN/NAD program will conclude on July 1, 2020. Launched in 2006, the CRN/NAD program has served as a key self-regulatory initiative to monitor and promote truthful and accurate advertising for the dietary supplement ...
Anticipating Trends
Post Dr. Oz effect, consumers are relying on other sources that are creating the latest trends at retail. The participants are: Ramona Billingslea Marketing Manager Betsy’s Health Foods Houston, TX Juanita Landon Assistant Store Manager Garner’s Natural Market Columbia, SC Todd Pauli Partner, The Shelton Group Marketing, NOW Foods Bloomingdale, IL Carmela Wolf Wellness Manager ...
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