advertising campaign
Michael’s Health Launches Naturopathic Wellness Center
Michael Schwartz, founder of Texas-based Michael’s Health, launched a new national initiative to support independent health food stores. Called the “Naturopathic Wellness Center” National Advertising Campaign, this project is designed to celebrate and support independent retailers who keep the spirit of national wellness alive, according to the company. About 100 stores have already joined. “I’ve ...
NOW Launches Advertising Campaign Focused on Quality and Value
Two years ago, NOW (Bloomingdale, IL) gave consumers 19,000 reasons to feel good spending less on their supplements based on the number of quality tests performed each month. That message has proven highly effective, generating increased in both aided and unaided brand awareness, and brand usage. Since then, NOW has increased its monthly quality testing ...
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