We are a family owned company, founded by Al Licata, PhD with his brother Vincent in 1969, moving products from Al’s own private label for his chain of health food stores to the World Organic brand. From there we have expanded the brand into a variety of specialty supplements including our best selling Liquid Kelp, Liquid Potassium Iodide and Silica.

As a leader in the natural products industry, Windmill offers cutting edge, clinically based formulas to deliver incremental profits to our retail partners. Windmill is one of the few, true single source VMS companies with its own brands sold nationwide and internationally to over 150,000 doors in 25 countries.