GoNo® determines which foods are good or bad for an individual's medical conditions and wellness goals using unbiased, third-party, peer-reviewed medical studies to grade foods, recipes and restaurant menu items. 52% of the 164M grocery shoppers are reading product labels to try to determine if they are good or bad with under 1% comprehension. We solve their problem with simplify, time savings, medical certainty, health outcomes, and financially reward healthy behavior.